Advertising principles built around trust
OpenAI prioritizes independent answers, private conversations and user control. Buying an ad does not buy a ChatGPT recommendation.
Editorial summary and translation by OCAS; not an official translation.
What this means for your business
OCAS recommends building confidence with evidence your business can stand behind. Prepare accurate product details, clear service conditions and genuine customer experiences shared with permission. Keep those facts consistent across ads, the website and your team's replies. Ask an agency how it checks claims and obtains approval before publishing, so the confidence created by marketing carries through to the actual sale and service.
Thailand rollout announced 23 September 2026. Account eligibility and campaign approval still apply. Check eligibility