A new chapter for AI advertising
OpenAI introduces ad-creation tools and HubSpot/Shopify integrations, while testing Sponsored Agents with selected US advertisers.
Editorial summary and translation by OCAS; not an official translation.
What this means for your business
OCAS suggests evaluating new tools through the work they improve. Prepare accurate product information, prices and approved creative assets, and decide who reviews the output. Ask an agency to distinguish features your account can use today from features requiring future access. Begin with a workflow that removes repetitive work while keeping a person responsible for checking business facts before anything reaches customers.
Thailand rollout announced 23 September 2026. Account eligibility and campaign approval still apply. Check eligibility